Insight

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Article
brand-performance-nonspace
Written by
Andrea Rakela Doan
Digital Marketing Director
June 18, 2024

Elevating Brand Performance with Nonspace

At Nonspace, we understand that a brand's performance is more than just its aesthetics and design. It's about crafting a comprehensive plan that merges creativity with data to enhance your brand's impact in the market. Our range of performance marketing services ensures that your brand not only looks impressive but also excels across all online platforms.

Why choose Nonspace for performance marketing?

A holistic approach to brand performance

Unlike traditional media agencies, which often lack a deep understanding of brand or communication strategy and focus solely on buying and placing media, Nonspace takes a comprehensive approach to performance marketing. We conduct thorough market and audience research, advising on the best channel strategies for reaching your target audience. We also research keywords, analyse competitors, and optimise your website to help your brand appear higher in search engine results, making it easier for customers to find you online. Additionally, we distribute your content through various digital channels to ensure maximum reach and engagement.

Comprehensive SEO strategy

We recognise the profound impact of SEO and integrate it seamlessly into our content strategy. Our interdisciplinary approach involves close collaboration between our communication and tech teams when creating new campaign concepts, websites, and content for various channels. We tailor our SEO strategies to improve visibility, drive organic traffic, and enhance user experience. By conducting thorough keyword research, competitor analysis, and on-page optimisation, we ensure your brand achieves maximum exposure and high rankings on search engine results pages, making it easier for potential customers to find you.

Data-driven creativity

At Nonspace, creativity and data go hand in hand. Our approach to performance marketing is grounded in data-driven creativity. We use data analytics to help us create visually appealing and effective campaigns and employ advanced analytical tools to track and measure performance. This way of working enables us to continuously optimize and refine our strategies for maximum impact.

Multi-channel advertising services

Our advertising services span various digital channels, including social media, programmatic display advertising, and paid search. We create targeted ad campaigns that reach your audience where they are most active. Whether it's a compelling social media ad or a visually stunning display ad, we ensure that your brand's message is delivered effectively to the right audience at the right time.

We also offer the Brandspace Manager, a tool that centralises all brand elements—from strategy to identity—in one digital space. This system streamlines management and ensures consistency across all platforms. We provide services in channel strategy, content strategy, and communication strategy, all managed within Brandspace Manager, making it easy for everyone involved to access and maintain a unified brand presence.

Read more about Brandspace Manager.

Case Study: Britannia Hotel's successful summer campaign

Since Britannia Hotel's grand opening in 2019, Nonspace has been their full-service brand agency, developing initial strategies in visual identities and communication. This long-term partnership has allowed us to thoroughly understand the brand and client needs, ensuring we meet their requirements with high precision.

Last summer, our comprehensive campaign for Britannia Hotel produced outstanding results. We achieved a 30% increase in website users and sessions and a 55.87% increase in visitors compared to the previous summer. Room bookings surged, with an 83.33% rise from the UK and a 107.14% rise from Denmark. Additionally, our targeted advertising campaign at Gardermoen airport led to a staggering 4,900% increase in website visits from that area.

For more detailed information, you can read the full case study here.

The power of integrated performance marketing

One of the key advantages of working with Nonspace is our ability to integrate various aspects of performance marketing into a cohesive strategy. From SEO and content marketing to social media advertising and paid search, we offer a seamless experience that covers all your marketing needs. Our holistic approach ensures that every element of your marketing strategy is aligned and working towards the same goal – maximising your brand's performance.

Performance marketing is not a set-it-and-forget-it strategy. At Nonspace, we continuously monitor and optimise your campaigns in real-time. By analysing performance data, we identify what's working and what's not, allowing us to make data-driven adjustments that improve results.

When you choose Nonspace, you're not just getting a service provider; you're getting a partner who understands your brand from A to Z. Our dedicated team of experts helps you achieve your marketing objectives through creative excellence and data-driven strategies. We take the time to understand your brand's unique story and values, ensuring every campaign is tailored to resonate with your target audience.

Get Started with Nonspace

Ready to elevate your brand's performance with a partner who understands your unique needs?

Reach out to Andrea at [email protected] to discover how our performance marketing services can help you achieve your business goals.