The Eco Bubble

Viking Aqua, a land-based salmon farm under construction in Skipavika, Gulen, set out to build a circular fish production facility and needed a position in the aquaculture market. Nonspace developed its positioning as an ingredient brand, the “Eco Bubble” concept, visual identity and website.

About the project

Viking Aqua is a Bergen-based company designing and building the next generation of land-based salmon farms using recirculating aquaculture systems (RAS). With rights to produce up to 33,000 tonnes of Atlantic salmon annually at its Skipavika facility on Norway's west coast, the company emphasises sustainable, circular production and premium, plastic-free protein. Leveraging strategic partnerships and a data-driven, fish-centric approach, Viking Aqua aims to set a new global standard in ethical, scalable aquaculture.

Visit the website

With the ambition of building one of the world’s most sustainable and circular production facilities for fish farming, Viking Aqua came to us to develop a clear brand positioning in the aquaculture market.

(Work developed under ANTI Bergen & Trondheim)

Brand

Visual Identity

Brand Strategy

The Viking Aqua team combines PhDs and third-generation fish farmers, with a mix of knowledge and ambition.

As a B2B brand, Viking Aqua takes a position that challenges the status quo. Because the traceability of food matters, and many of Viking Aqua’s customers are consumer-facing, we advised a market strategy as an ingredient brand with transparency and technology at the core.

To build Viking Aqua’s brand presence, we focused on innovation, technology and sustainability as key stories. With the “Eco Bubble”, we created a universe where Viking Aqua could present itself as an innovative technology brand and a pioneer in alternative protein production. We wanted to find a way to present food and technology together in a visual universe that is not typical of the fish farming industry.

Looking at the mechanics and systems Viking Aqua uses, we found inspiration in the interconnected pools and filtration systems that make land-based fish farming so distinctive. We connected all the lines in a bold, energetic design system with a challenging colour palette. This was supported by an information-rich illustration style with references to science and technology, created in collaboration with Bratislav Milenkovic.

The result is a clear, bold visual identity that communicates passion, expertise and sustainability through big messages. The new identity tells the story of the “Eco Bubble” and the ambition to change the rules of fish farming and contribute to a sustainable future.

For the web design and user experience, we created a dynamic, media-rich landing page that tells Viking Aqua’s story through big messages and a bold, engaging visual and verbal tone. We worked with Funbit on the web development.

Since the brand launch, Viking Aqua has secured key international strategic partners in the development of the facility, including new R&D partners on projects to develop the technologies the “Eco Bubble” requires. The facility is under construction in Skipavika in Gulen, Western Norway.