Clarify Brand Interface and Communications

Clarify, a platform for real-time industrial data developed by Searis, needed a product powerful enough for analysts and simple enough for anyone making fast decisions. Nonspace built the brand identity, user interface, UX and communication platform from the ground up.

Highlights

Multiple dashboard screens showing data visualization for aquaculture monitoring with oxygen, temperature and wind metrics — by Nonspace

Two bright green tote bags for Clarify featuring a geometric pattern and the tagline "Building bridges between people and data" — by Nonspace

A smartphone displaying the Clarify app comments interface with user messages and a fish image attachment — by Nonspace

Business cards for Clarify by Searis featuring navy blue design with green accents and contact details for Tore Norheim Hagtun — by Nonspace

Four Clarify annual report covers from 2016-2019 featuring geometric shapes made of small arrows on white, blue, navy, and green backgrounds — by Nonspace

A branded book and open brochure for Clarify featuring aquaculture imagery, fish illustrations, and data visualizations — by Nonspace

About the project

Clarify is a Norwegian industrial tech company making real-time data accessible and actionable for frontline teams. Built for industries like energy, manufacturing, and aquaculture, Clarify connects people and machines through a visual, collaborative platform. By turning complex operational data into shared insight, Clarify empowers teams to make better decisions, faster.

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Searis, Clarify’s parent company, asked us to build the entire product experience from the ground up: brand identity, user interface and communication platform. The aim was something powerful enough for expert analysts, yet clear and accessible for anyone who needs to make decisions quickly.

While much of the tech world focuses on artificial intelligence, Clarify champions something more human: intelligence amplification. Our task was to express this in every detail, from a modular visual system that turns live data into recognisable patterns, to a tone of voice that swaps buzzwords for plain language. Working closely with Clarify’s developers, we shaped and tested the UX through design sprints and feedback from real users.

Ventures

Go-To-Market Strategy

Clarify was entering a competitive market dominated by tools that overwhelm users with complexity. The challenge was threefold: simplify without dumbing down, connect brand and product into one experience, and communicate value in a way that feels human rather than technical.

We built a brand and interface that share the same DNA. The product’s “active lines”, dynamic visual threads representing live data, became a core design element across navigation, icons and marketing. The result is a system that feels consistent whether you are inside the product or seeing it for the first time in a presentation.

The UX was refined through research, sprints, and multiple testing cycles with real users, from engineers to plant managers. We ensured that every feature supported quick, confident decision-making. On the communications side, we created a messaging framework that was direct, relatable, and easy to adapt across sales, onboarding, and support materials.

The brand and product share the same visual language, and the platform is designed to be quick to get started with and easy to collaborate in.

Since launch, Clarify has reduced data visualisation time from several minutes to under half a second, cut infrastructure costs by 70% and increased developer productivity by 75%. The platform has passed $7.7M in revenue with a small team.