Ensuring Production Continuity

Ahead of its 70th anniversary in 2025, Rekvisitt saw an opportunity to modernise its brand and clarify its position in the market. As part of this transformation, the company moved from its long-time headquarters to newly renovated premises at Dora and, after much consideration, adopted a new name: Emero.

Nonspace was brought in to lead a brand pre-project, and through in-depth interviews, on-site visits and strategic workshops, we developed a comprehensive brand strategy, a Brandcell® and a compelling brand story that laid the groundwork for a new visual direction.

The result resonated strongly with the client, leading to a continued partnership focused on developing Emero's visual identity system.

The challenge lay in balancing heritage and renewal: honouring nearly 70 years of history while creating a modern, forward-thinking identity that reflects who they are today and where they are going. The rebrand also needed to align with the company's relocation and name change, creating a seamless narrative across every touchpoint.

Through in-depth interviews, workshops and on-site observations, we uncovered the core of what makes Rekvisitt, now Emero, unique. Building on these insights, we delivered:

• A brand strategy defining Emero's values, positioning and purpose.
• A brand story connecting their proud past to their ambitious future.
• A Brandcell® summarising the emotional and functional DNA of the brand.

With this strategic foundation in place, we developed a visual identity system including logo, colour palette, typography, graphic elements and design principles, supported by mockups for key brand applications such as workwear, signage, brochures and branded materials.

The project provided clarity, direction and enthusiasm for the next chapter of the company's story. Rekvisitt's transformation into Emero now rests on a strong strategic and creative foundation, one that reflects both its 70-year legacy and its vision for the future.

The process established a shared understanding within the organisation and paved the way for a confident, cohesive and contemporary new identity launched in 2025.