Rosenborg, an icon within Norwegian football, was looking to set out a clear direction for the future. Nonspace have had the privilege of working with the club to define what Rosenborg is, what it shall become, and how it should look, feel, and be experienced.

Highlights

Historic Rosenborg Ballklub team photo with ‘Alltid Framover’ text
Angle graphic from Nonspace’s Rosenborg ‘Always Forward’ identity, showing a 19.17° line on a black geometric grid.
Rosenborg Ballklub RBK diamond logo used in the ‘Always Forward’ visual identity by Nonspace.
Rosenborg Ballklub wordmark with 19.17° identity angle, from Nonspace’s ‘Always Forward’ visual identity system for RBK.
Rosenborg ‘Always Forward’ typographic system showing angled display letters, numeric styles, and visual identity lettering created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ typographic identity graphic with bold angular letters arranged over a geometric grid, created by Nonspace.
Rosenborg ‘Always Forward’ identity construction showing 3D angular typography with dotted guidelines and the signature 19.17° angle, designed by Nonspace.
Typographic chant ‘MÅÅÅÅÅÅÅÅÅÅÅL!’ rendered in the angular Rosenborg ‘Always Forward’ display font with diamond accents, part of the visual identity created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ visual identity color system featuring black, white, and green tones used across the brand, created by Nonspace.
Rosenborg new visual identity by Nonspace
Rosenborg Ballklub official shop entrance with RBK logo and brand signage, part of the ‘Always Forward’ identity designed by Nonspace.
Rosenborg Ballklub heritage poster featuring archival football photos, chant typography, and RBK branding, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub history timeline posters showcasing archival football photography and RBK branding for the eras 1960–1971, 1972–1988, and 1989–2000, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub vs. Strømsgodset mobile match-promo designs featuring the ‘Always Forward’ typography and layout, showing the message ‘Klar for kamp?’ and event details.
Rosenborg Ballklub match-card UI designs featuring bold ‘Always Forward’ typography and details for upcoming fixtures against Strømsgodset and Åsane, created by Nonspace.
Rosenborg Ballklub ‘Kampdag’ match-day UI cards with bold ‘Always Forward’ typography and game details for Rosenborg vs. Strømsgodset, part of the visual identity designed by Nonspace.
Close-up of a black Rosenborg football jersey showing the RBK crest printed on the chest, with white sponsor text visible on the fabric.
Close-up of the back of a Rosenborg football jersey, with the phrase ‘Alltid Framover’ printed below the collar and curly hair visible above the neckline.
Rosenborg players in the white home kit walking through the stadium corridor, with club history displayed on the wall behind them, creating a focused pre-match atmosphere.
Rosenborg BK player in the 2024 home kit, photographed in the locker-room tunnel as part of the new visual identity campaign.
Four white Rosenborg “100% VANN” water cans standing side by side, featuring bold black typography, the RBK crest, and the hashtag #alltidframover.
Historic Rosenborg Ballklub team photo with ‘Alltid Framover’ text
Angle graphic from Nonspace’s Rosenborg ‘Always Forward’ identity, showing a 19.17° line on a black geometric grid.
Rosenborg Ballklub RBK diamond logo used in the ‘Always Forward’ visual identity by Nonspace.
Rosenborg Ballklub wordmark with 19.17° identity angle, from Nonspace’s ‘Always Forward’ visual identity system for RBK.
Rosenborg ‘Always Forward’ typographic system showing angled display letters, numeric styles, and visual identity lettering created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ typographic identity graphic with bold angular letters arranged over a geometric grid, created by Nonspace.
Rosenborg ‘Always Forward’ identity construction showing 3D angular typography with dotted guidelines and the signature 19.17° angle, designed by Nonspace.
Typographic chant ‘MÅÅÅÅÅÅÅÅÅÅÅL!’ rendered in the angular Rosenborg ‘Always Forward’ display font with diamond accents, part of the visual identity created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ visual identity color system featuring black, white, and green tones used across the brand, created by Nonspace.
Rosenborg new visual identity by Nonspace
Rosenborg Ballklub official shop entrance with RBK logo and brand signage, part of the ‘Always Forward’ identity designed by Nonspace.
Rosenborg Ballklub heritage poster featuring archival football photos, chant typography, and RBK branding, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub history timeline posters showcasing archival football photography and RBK branding for the eras 1960–1971, 1972–1988, and 1989–2000, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub vs. Strømsgodset mobile match-promo designs featuring the ‘Always Forward’ typography and layout, showing the message ‘Klar for kamp?’ and event details.
Rosenborg Ballklub match-card UI designs featuring bold ‘Always Forward’ typography and details for upcoming fixtures against Strømsgodset and Åsane, created by Nonspace.
Rosenborg Ballklub ‘Kampdag’ match-day UI cards with bold ‘Always Forward’ typography and game details for Rosenborg vs. Strømsgodset, part of the visual identity designed by Nonspace.
Close-up of a black Rosenborg football jersey showing the RBK crest printed on the chest, with white sponsor text visible on the fabric.
Close-up of the back of a Rosenborg football jersey, with the phrase ‘Alltid Framover’ printed below the collar and curly hair visible above the neckline.
Rosenborg players in the white home kit walking through the stadium corridor, with club history displayed on the wall behind them, creating a focused pre-match atmosphere.
Rosenborg BK player in the 2024 home kit, photographed in the locker-room tunnel as part of the new visual identity campaign.
Four white Rosenborg “100% VANN” water cans standing side by side, featuring bold black typography, the RBK crest, and the hashtag #alltidframover.

About the project

Historic Rosenborg Ballklub team photo with ‘Alltid Framover’ text
Angle graphic from Nonspace’s Rosenborg ‘Always Forward’ identity, showing a 19.17° line on a black geometric grid.
Rosenborg Ballklub RBK diamond logo used in the ‘Always Forward’ visual identity by Nonspace.
Rosenborg Ballklub wordmark with 19.17° identity angle, from Nonspace’s ‘Always Forward’ visual identity system for RBK.
Rosenborg ‘Always Forward’ typographic system showing angled display letters, numeric styles, and visual identity lettering created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ typographic identity graphic with bold angular letters arranged over a geometric grid, created by Nonspace.
Rosenborg ‘Always Forward’ identity construction showing 3D angular typography with dotted guidelines and the signature 19.17° angle, designed by Nonspace.
Typographic chant ‘MÅÅÅÅÅÅÅÅÅÅÅL!’ rendered in the angular Rosenborg ‘Always Forward’ display font with diamond accents, part of the visual identity created by Nonspace.
Rosenborg Ballklub ‘Always Forward’ visual identity color system featuring black, white, and green tones used across the brand, created by Nonspace.
Rosenborg new visual identity by Nonspace
Rosenborg Ballklub official shop entrance with RBK logo and brand signage, part of the ‘Always Forward’ identity designed by Nonspace.
Rosenborg Ballklub heritage poster featuring archival football photos, chant typography, and RBK branding, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub history timeline posters showcasing archival football photography and RBK branding for the eras 1960–1971, 1972–1988, and 1989–2000, part of the ‘Always Forward’ identity by Nonspace.
Rosenborg Ballklub vs. Strømsgodset mobile match-promo designs featuring the ‘Always Forward’ typography and layout, showing the message ‘Klar for kamp?’ and event details.
Rosenborg Ballklub match-card UI designs featuring bold ‘Always Forward’ typography and details for upcoming fixtures against Strømsgodset and Åsane, created by Nonspace.
Rosenborg Ballklub ‘Kampdag’ match-day UI cards with bold ‘Always Forward’ typography and game details for Rosenborg vs. Strømsgodset, part of the visual identity designed by Nonspace.
Close-up of a black Rosenborg football jersey showing the RBK crest printed on the chest, with white sponsor text visible on the fabric.
Close-up of the back of a Rosenborg football jersey, with the phrase ‘Alltid Framover’ printed below the collar and curly hair visible above the neckline.
Rosenborg players in the white home kit walking through the stadium corridor, with club history displayed on the wall behind them, creating a focused pre-match atmosphere.
Rosenborg BK player in the 2024 home kit, photographed in the locker-room tunnel as part of the new visual identity campaign.
Four white Rosenborg “100% VANN” water cans standing side by side, featuring bold black typography, the RBK crest, and the hashtag #alltidframover.

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