Nonspace developed the brand story and concept that set the direction for the restaurant. The work included visual identity, illustration, animation, photography, copywriting, web design and UX/UI design. We also developed a micro-content strategy and a social media kit.
The concept “Med glimt i øyet” (“With a spark in the eye”) is inspired by the spirit of Olga and conveys a place with an open mind where everyone is welcome. The playful, warm expression reflects the restaurant's welcoming atmosphere, relaxed approach and crowd-pleasing dishes made with high-quality produce. As Renée Fagerhøi says: “This is a place for absolutely everyone.”
The logo blends clean, modern typography with a geometric twist, complemented by a distinctive eye symbol derived from the “O” in Olgas. Bold geometric illustrations of menu staples such as spaghetti, salad, soup and sandwiches reflect the bistro's approachable yet refined spirit.
The vibrant colour palette draws on fresh local produce, while the photography brings the brand to life with its raw, unpolished style. Harsh lighting, bold shadows and impromptu moments showcase the joy and energy of dining at Olgas. The typography ties it all together with its cheeky personality, reflecting Olgas' bold yet welcoming identity.
The website and digital assets include playful motion that underlines the tone of the concept, and the animation of “Olga's watchful eye” represents a friendly gaze, a focus on great service and an eye for detail.
