There Is Only One Britannia Hotel

During the development of Britannia Hotel's 2023 summer campaign, we saw an opportunity to showcase the unique experience guests enjoy at Britannia Hotel, through the curated activities the hotel arranges for its guests.

The campaign aimed to position Britannia Hotel as a unique hotel where a seamless stay, full of exciting and eventful activities, gives you a dream summer with memories for life.

In an increasingly competitive travel market, where summer tourists and holidaymakers want to experience as much as possible in a short time, it was important for Britannia Hotel to stand out as a luxury hotel that curates and tailors experiences.

For many, Britannia Hotel is a destination in itself, and with its central location in the heart of Trondheim, every day this summer can hold a surprise. It is the contrast between the experiences you can have at Britannia Hotel that will make your stay one to remember.

Focusing on Britannia Hotel as a facilitator of extraordinary experiences, we developed a summer campaign featuring a series of films, showing guests at Britannia Hotel experiencing their dream summer through a rich selection of activities. The primary target audience was families with older children looking to top off their summer holiday with something truly special, and national and international luxury travellers wanting to experience Trondheim as a destination. We also added secondary groups of friends, food enthusiasts and spa-goers.

There are many reasons to visit Trondheim, but when it comes to where to stay, there is nothing like Britannia Hotel. For international visitors with limited knowledge of the hotel and the city, it was important to show what a stay at Britannia Hotel can offer, and the unique experiences that can be tailored to each visitor.

With a clear strategy to create digital visibility and engagement for the hotel, we made four films with different focuses: “The Fjord and its Ingredients” showing activities for families, “Historical and Vibrant” for millennial couples, “A Small Big City” for older guests and “Trondheim Summer” for younger audiences and friends. Each film was targeted directly at the selected segments, and the campaign was translated into four languages and rolled out in countless versions, formats and lengths to work across social media and paid placements.

By using the guests’ own point of view actively in the art direction, we were able to showcase the many and diverse experiences that Britannia Hotel facilitates, in a personal way.

From private boat trips to the islands, salmon fishing and kayaking to five-star dining, luxurious spa stays and Norway's best hotel breakfast, viewers felt they were part of the experience themselves.

In collaboration with film production company WeMake, we had a four-day shoot across Trondheim and the surrounding area, on the Nidelva river, the Trondheimsfjord and in the many spaces of the hotel. We worked with composer Dom James to create bespoke music and a soundscape in four variations, adjusted for each target group.

Targeting both domestic and international audiences, including travellers from London, Copenhagen and Stockholm, the video ads reached 1,096,294 Norwegian, 519,355 Danish, 1,216,410 English and 609,725 Swedish unique users across Facebook and Instagram.

Britannia Hotel's website saw a 30% increase in both users and sessions, and a 55.87% increase in visitors compared to the previous year's summer campaign. Visitors from the UK grew by 11.61% and room bookings from the UK by 83.33%. Visitors from Denmark grew by 34.42% and room bookings from Denmark by 107.14%.

The advertising campaign at Gardermoen airport in February and March 2023 delivered a 4,900% increase in website visits from that area, and room bookings from there went from 0 to 223.

Production company: WeMake

Producer: Eivind Sæther

Director: Nic & PG Fordal

Music: Dom James

Airport distribution: Clear Channel