Some Choices Last Longer

In late summer 2025, Enova launched its improved consumer grant, Enovatilskuddet, to make it easier for homeowners to plan and complete energy upgrades. Our campaign aimed to raise awareness of the scheme, remind people that support exists and drive them to enova.no for more information.

Together we developed “Some Choices Last Longer”, a digital-first campaign targeting homeowners already in renovation mode, inspiring them to make smart, supported energy choices. The campaign highlighted the most accessible upgrades covered by Enovatilskuddet, such as windows, insulation, exterior doors and smart water heaters, and showed that even small improvements can have lasting value.

Norwegians spend billions on home renovations each year, but few prioritise energy efficiency. Energy measures are often seen as complex, costly or hard to understand, and previous support schemes have been difficult to navigate. Our challenge was to speak directly to those already planning upgrades, making Enova’s message accessible, motivating and trustworthy.

We created a cohesive series of short films and animated display ads for social media and national digital platforms. Each ad spotlighted one tangible energy measure, capturing attention through clear copy, calm pacing and precise design.

Minimal typography, Enova’s signature green palette and a steady rhythm built a clear and recognisable Enova universe, naturally guiding viewers towards enova.no.

At its core, the campaign showcased Enovatilskuddet, Enova’s consumer grant that supports Norwegian homeowners in making their homes more energy-efficient. The renewed scheme introduced a simpler, more user-friendly process, with pre-approval before starting work and payment after completion, lowering the threshold for action and reinforcing the campaign’s message.

The campaign created a strong, unified brand presence across digital platforms, motivating homeowners to take energy-smart actions and make choices that last longer.