Everyone Can Be an Owner

Trøndelag Sparebank invited new and existing customers to become co-owners through an equity issue in November 2024, ahead of its listing on the Oslo Stock Exchange. Nonspace developed the communication concept, visual direction and campaign materials.

Highlights

A mother in a knit hat holding a smiling baby with Norwegian text "Din bank i Trøndelag" meaning "Your bank in Trøndelag" — by Nonspace

A Norwegian bank advertisement featuring a smiling man promoting Trøndelag Sparebank's stock exchange listing — by Nonspace

Marketing materials for Trøndelag Sparebank featuring family imagery and executive quote about local investment — by Nonspace

A map of Norway with three regions highlighted by green circles — by Nonspace

A webpage for Trøndelag Sparebank featuring a customer quote and section about investing with customer stories — by Nonspace

A stack of brochures for Trøndelag Sparebank featuring a child in winter clothing and Norwegian text — by Nonspace

About the project

Trøndelag Sparebank is a regional savings bank rooted in local ownership and long-term community engagement across Trøndelag. With a strong presence in both rural and urban areas, the bank combines modern financial services with a deep commitment to sustainability, regional development, and personalised customer relationships.

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In close collaboration with Trøndelag Sparebank, Nonspace developed the communication concept, visual direction and campaign materials for the bank's equity issue in November 2024.

As part of its upcoming listing on the Oslo Stock Exchange, the bank opened the opportunity for new and existing customers to become co-owners through equity certificates, a milestone that reflects both growth and local commitment.

The campaign's purpose was to create awareness and engagement around the equity issue, position Trøndelag Sparebank as a challenger with regional ambitions and inspire people across the region to invest in their local bank.

The delivery included a complete communication platform, copy and design for key materials and a proposed media plan across digital and physical channels, ensuring consistent messaging and brand presence throughout the campaign period.

Marketing

Performance marketing

Campaign Development

Media Strategy

As a new client and a bank in rapid expansion, Trøndelag Sparebank needed a communication approach that balanced credibility, ambition and emotional connection.

The campaign had to appeal to different audience motivations, from financially driven investors in Trondheim to locally engaged customers in rural communities.

At the same time, it had to stand out in a competitive financial landscape, with a limited timeframe leading up to the equity issue on 21 November and the bank's stock exchange listing on 18 December.

This called for a clear, confident and human narrative, one that could unite people around a sense of regional pride and shared ownership.

Nonspace developed a campaign concept built around the core idea:

“Everyone can be an owner.”

This message connected growth and ambition with belonging and participation, positioning the equity issue not only as a financial opportunity, but as an invitation to be part of something bigger: the story of Trøndelag's own bank.

Key deliverables included:

A cohesive communication concept and creative direction tying all materials together.
Text and design for press releases, investor brochures, presentations and digital channels (Meta, LinkedIn and landing page).
A media plan outlining targeted placements and timing.
Flexible campaign messaging adapted to different audiences, highlighting either local engagement or financial growth potential.

The visual direction reflected stability and modernity, rooted in the bank's brand identity, while the tone of voice was direct, confident and inclusive.

The campaign provided a clear and unified voice for Trøndelag Sparebank at a pivotal moment in its growth journey, marking its transition from a regional success story to a listed company with national ambitions.

By blending financial clarity with regional pride, Nonspace helped position Trøndelag Sparebank as a credible and forward-looking challenger, while making the message of ownership both personal and accessible.