Peter Pan – Stargate to Neverland

Nye Hjorten Teater opened with the musical Peter Pan – Stargate to Neverland, with music by Trondheim-born duo Stargate. Nonspace developed the creative concept, campaign identity and launch campaign, from teasers and launch film to digital outdoor advertising ahead of the premiere.

About the project

Nye Hjorten Teater is a newly opened folk theatre in the heart of Trondheim, offering high-quality entertainment under the playful motto “Saturday all week”. Combining bold architecture, modern stage technology, and a welcoming atmosphere, the theatre presents a wide-ranging program of musicals, comedy, drama, and family shows. Founded by Ole Robert Reitan in collaboration with Mads Bones, Kyrre Havdal, and Olve Løseth, it builds on the legacy of Trondheim’s original Hjorten Theatre while creating a vibrant new cultural hub for the city.

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Peter Pan – Stargate to Neverland was the ambitious opening musical of the brand-new theatre in Trondheim. The production is loosely based on J.M. Barrie’s classic story, with music by Stargate, the hit-making production duo behind some of the biggest songs of the 2000s, who originally come from Trondheim. Nonspace was asked to set the stage for Nye Hjorten Teater by creating a campaign and an experience that built anticipation around the premiere and put the new theatre on the map.

Marketing

Campaign Development

Media Buying

Content Strategy

Film production

Performance marketing

Media Strategy

Nye Hjorten Teater wanted to position itself as a bold, modern stage for large-scale productions that reach both theatre lovers and new audiences. The challenge was to translate the Peter Pan story into a visual and emotional universe that could carry the energy of a pop concert, the wonder of theatre and the expression of a new cultural institution, all in one experience. An additional challenge was to create a universe representative of the play itself, long before the script, the costumes and the theatre building were finished.

Nonspace developed the creative concept, campaign identity and audience experience for Peter Pan – Stargate to Neverland, weaving theatre, music and design into one coherent narrative journey.

The campaign was built in stages: from teasers with subtle hints of the magical universe of Neverland set in Trondheim, to a launch film and a follow-up campaign that drove ticket sales ahead of the premiere. Every touchpoint was designed to reinforce the feeling of stepping into a modern fairytale, from teaser films and digital trailers to digital outdoor advertising.

The campaign established Nye Hjorten Teater as a new creative force in Trondheim’s cultural scene, and Peter Pan – Stargate to Neverland became the theatre’s debut. An example of how strong creative storytelling can build a brand experience around a performance.

Client: Nye Hjorten Teater
Production: Peter Pan – Stargate to Neverland
Direction & Script: Mads Bones, Kyrre Havdal, Olve Løseth
Music: Kyrre Havdal / Stargate
Film production: Helmet
Director: Øystein Moe / Helmet
VFX: Alexander Somma / Helmet
Editor: Arne Vidar Stoltenberg / Helmet