You Don't Have to Travel Away

As a five-star luxury hotel, Britannia Hotel has a long tradition of offering guests extraordinary experiences, both within its historic walls and out in the city of Trondheim.

During the development of the 2023 summer campaign, we saw an opportunity to showcase the many curated experiences awaiting guests, and to highlight the connection between the hotel’s hospitality and Trondheim’s cultural and culinary offerings.

Our goal was to position Britannia Hotel as a destination in itself, a place where guests can discover the best of Norway without having to travel away.

At the time, Covid-19 had reshaped the travel industry. Domestic tourism dominated, and nearly every campaign in Norway focused on “the Norwegian holiday” and car trips around the country.

Britannia Hotel needed to stand out from this crowded narrative and remind people that extraordinary experiences could be found right where they were.

Production company & Director: TYD
Director Denise Hauser

While everyone else focused on road trips, we focused on relationships: the magic of shared experiences.

The campaign put families and couples at the centre, enjoying a summer of indulgence, closeness and calm, without the stress of travel.

Through cinematic photography and elegant storytelling, we captured the atmosphere of a perfect getaway at Britannia Hotel: luxurious mornings, slow city strolls, lively dinners and time well spent together.

We created nine different films that worked on their own and as a series of retargeting ads.