Rosenborg Third Kit 2026

Rosenborg Ballklub launched a pink third kit for 2026 and wanted to reach supporters who wear the shirt at a festival as naturally as on matchday. Nonspace created key visuals, video and campaign copy with the line “Always forward. Now in pink.”, running on Meta, Snapchat and adressa.no.

Highlights

Rosenborg Third Kit 2026 Campaign — by Nonspace

About the project

Rosenborg Ballklub is a Norwegian football club, based in Trondheim and founded in 1917. With a record number of league titles and a strong tradition in European competitions, Rosenborg has long been a central figure in Norwegian football. The club plays its home matches at Lerkendal Stadion and is known for its deep roots in the local community, strong supporter culture, and commitment to developing talent both on and off the pitch.

Visit the website

Where the home and away kits carry the history, tradition and expectations that follow Rosenborg onto the pitch, the third kit has room to be freer and more expressive, while still being unmistakably Rosenborg.

For the launch of the pink third kit, we created key visuals, video and campaign copy that took the kit out of the stadium and into everyday life.

Brand

Marketing

Art Direction

Campaign Development

Social Media

Performance marketing

Times change, and supporters change with them. The shirt is no longer just a matchday kit: it's what you put on when you meet the world. At a festival, at school, at work or out in the city. A statement piece that signals belonging without saying a word.

The pink third kit was made with this in mind. Bolder, more expressive and a piece you choose because you want to. A shirt not just for those who want to stand out, but for those who want their love for Rosenborg to show. Even away from Lerkendal.

The campaign had to own that choice. And it had to reach a generation of supporters who wear the shirt on a festival stage as naturally as on matchday.

We built the campaign around the idea that this is the shirt you choose because you want to. Not because it's the home kit. Not because everyone expects you to. Because it says something about who you are.

The key visuals took the players out of the stadium and into the city. An aerial shot of players walking together. A close-up where pink and green meet on the chest. Each image treated the kit as a lifestyle object, a natural continuation of the visual language Nonspace has built with Rosenborg since 2023.

The campaign copy drew a direct line from the club's brand platform, with “Alltid Framover” as the throughline: “Always forward. Now in pink.”

The paid campaign ran across three channels (Meta, Snapchat and full-screen display on adressa.no and its Trøndelag publisher network) in two phases: a teaser before the kit was visible, then longer videos and a clean “shop now” creative once it landed in the shop. Together the three channels delivered close to 400,000 impressions, reached over 84,000 unique people on Meta and 63,000 on adressa and drove nearly 3,000 clicks to the Rosenborg Shop.

The display work on adressa.no carried the regional weight. A view rate of 83.7% across the run, climbing to 94.6% on the desktop full-screen format, meant the kit was actually seen, not just served. Meta did the conversion work, with the strongest creative returning a ROAS of 7.02.

The 18 to 34 group drove 56% of all link clicks, exactly the younger, style-conscious audience the pink kit was built for. At the same time, the 65+ group accounted for 23% of engagement. The campaign reached a new, younger audience without losing the people who have always been there.

Photo: Ole Ekker

Video: Arne Vidar Stoltenberg (Nonspace) & Adrian Bredesen (Rosenborg Ballklub)