Rosenborg - Brann

This project was developed in close collaboration with Rosenborg to elevate the women’s team ahead of a major home match at Lerkendal Stadium. With limited time, we focused on a targeted Meta campaign designed to build local awareness, generate anticipation and drive ticket sales. The creative concept centred on portraying the players as strong, confident and match-ready, with bold visuals that matched the scale and atmosphere of a stadium game. Nonspace handled production from concept to final delivery.

Rosenborg’s women’s team is still in the process of establishing itself in the public eye, having joined the club in 2023. Ahead of a key match at Lerkendal Stadium, our task was to build excitement, spark interest and increase recognition of the players.

We set out to portray Rosenborg’s women’s team with bold visuals that captured their strength, confidence and fighting spirit. Four key players took centre stage in the campaign, each featured in striking portraits paired with their last name in bold, oversized typography to boost recognition and make them instantly memorable.

Alongside the player-focused ads, we developed a “big game” ad highlighting how rare a women’s match at Lerkendal Stadium is. The mix of strong player branding and stadium-level storytelling was designed to create urgency, build anticipation and position the match as a moment not to be missed.

The Meta campaign generated 4,361 clicks, nearly 80,000 unique users and a total of 274,276 ad impressions. The campaign contributed to a 23% increase in attendance compared to the previous year.

The campaign also helped shift the conversation around women’s football: after the match, Rosenborg’s women’s coach published an op-ed in the local newspaper on how women’s football is covered in the media.

Photo: Ole Ekker