Timeless Iconic Cutlery

Hardanger Bestikk has made quality cutlery in its family-owned factory by the fjord in Kinsarvik for more than 60 years. As its customer base grew beyond traditional retail, the company asked us to redesign its identity, sharpen its brand storytelling and build an online store that makes it easy to explore and buy its products.

The brand had 90% awareness in its markets, but customers were increasingly confused about the difference between the Heritage and Contemporary collections. With growing competition and changing shopping habits, it needed a clear, modern identity and an e-commerce experience that could guide customers with confidence.

We developed an e-commerce strategy that combined user experience and brand storytelling to strengthen the positioning of Hardanger Bestikk. The new platform refreshed the visual identity and gave the brand a clear, easy-to-use shopping experience.

Our approach began with product strategy and UX mapping to clearly distinguish the Heritage and Contemporary collections, making navigation intuitive and guiding customers from discovery to checkout. The UI design balanced heritage and modernity, keeping the brand consistent across all devices.

We created engaging brand and product content through art direction, copywriting, photography and film, telling the story of the craftsmanship behind Hardanger Bestikk.

The e-commerce framework was scalable, secure, and fully responsive, optimised for mobile and compatible with all major browsers. Features included advanced search and SEO optimisation, social media integration, multiple currencies with Stripe and PayPal, secure SSL-protected checkout, personalised “My Page” accounts, and a dealer login for retail partners.

Custom tools, such as gift guide templates, detailed product filtering and curated product marking, make products easier to find. We also integrated cloud-based video hosting and Mailchimp for targeted, automated email marketing.

By combining product strategy, content production and design, Hardanger Bestikk gained a digital platform that conveys its craft and heritage and supports further growth. With the shift towards direct-to-consumer e-commerce and a redefined retail strategy, Hardanger Bestikk is equipped for the expectations of a new generation of consumers.