One House of Many Doors

The full renovation of Britannia Hotel challenged us to bring the hotel’s 150-year-old legacy into a new era, not just with renovated spaces, but with a feeling of discovery at every turn. Our task was to develop a visual narrative that would build anticipation, emotion and desire before any rooms or public spaces could be shown.

With the hotel in the middle of construction, access was limited and it was not yet possible to photograph finished interiors. How do you launch a luxury hotel and build anticipation when you cannot show the finished product? And how do you preserve the hotel’s historical prestige while signalling that what is coming is entirely new?

We developed the teaser campaign “House of Many Doors”, with abstract, cinematic visuals, all built on metaphors for what guests would get to experience, to evoke the idea of countless possibilities behind every door.

The videos were released in stages across digital and social platforms, each one hinting at the transformation without revealing the finished interiors. The narrative built momentum and gave viewers a sense of entering a world of elegance, mystery and new luxury. When the doors opened in April 2019, the anticipation and the story were already in place.

Analog/Digital: https://analogdigital.tv/
6&5: https://sixnfive.com/