Every Match Counts for SpareBank 1 SMN and Rosenborg
Arne Vidar Stoltenberg
Film, Content & AI Production Lead
Date
10 November 2025
Date
10 November 2025
In collaboration with Rosenborg Ballklub and SpareBank 1 SMN, we’ve developed the campaign “Every Match Counts.”
An initiative that celebrates the girls and women who have shown - and continue to show - strength and determination in the fight for equal opportunities, inspiring the next generation to dream big.
Through insight, strategy, and film production, we explored the unconscious attitudes that shape how young girls see themselves today. Recognition is more than applause from the stands - it’s about being met with expectations, support, and equal opportunities.
We’re proud of this campaign and the collaboration behind it - a project that shows how strong brands can use their position to create real change.
Read more about the project at smn.no/rbk.
