A Festival for the Future

Hyfer is the festival initiated by NTNU to bring people, research, technology, art and culture together in Trondheim. Nonspace developed the concept, the name, the visual identity, the website and social media materials.

Highlights

Hyfer merkevarestrategi og nettsideutvikling Nonspace

About the project

Hyfer is a Norwegian edtech company redefining how digital assessment works in modern education. Their platform enables teachers to create, distribute, and assess assignments more efficiently, combining powerful tools with a seamless user experience. With a mission to empower educators and improve learning outcomes, Hyfer is shaping the future of classroom assessment.

Visit the website

Aiming to stimulate exploration and discussion of current research topics, we worked with the team to develop the concept, name and identity for the festival. The result was Hyfer, a festival for the future, on a mission to create synergy and collaboration across technology, innovation, art and culture.

Brand

Visual Identity

Brand Strategy

The festival, initiated by NTNU (Norwegian University of Science and Technology), had great potential but faced the challenge of making itself accessible to a broader audience. To address this, we needed to create a concept and a new identity that could scale and attract a new generation of thinkers. In workshops with the client, the brief was clear: to bridge the gap between the scientific community and a wider audience, and to establish an eye-catching and distinct brand in a crowded events landscape.

To create a festival for the future that celebrates knowledge, art, technology and science, we wanted a name and an identity that could represent the purpose of the brand. The name Hyfer is rooted in the interconnectedness of organic matter, much like how hyphae in fungi communicate valuable information through their connections. We aimed to create an inviting and inclusive visual identity that combines the artistic essence of “hyfe” with the scientific dimension of the brand. The result was a visually captivating profile that works on several levels.

The visual identity reflects the growth patterns of organic matter and how this knowledge network can grow and find new paths of communication. The colour palette is taken directly from surprisingly vibrant organic matter, reinterpreted as a palette tailored for digital use.

The brand was designed to be flexible and cover a range of events and communication: a combination of knowledge, art, culture and festival spirit. The strategy was to break with the stereotype that knowledge and science are dry and inaccessible, and to reposition the client as an exciting player with a vision for the future.

We developed a comprehensive brand strategy with a new name, visual identity, website and social media materials. The festival was built as a continuous platform for content and events, so that it remains part of the cityscape throughout the year.