Britannia Spa & Fitness

We created a brand identity for Britannia Spa that is rooted in the master brand’s symbol and visual language, linking it firmly to Britannia Hotel, but with its own tone of “everyday luxury, mindfulness and well-being”. As part of the brand architecture we delivered for Britannia Hotel (master brand) and its portfolio of house and distinct brands, we developed the identity so it aligns with the master brand while having its own emotional tone and visual language.

The challenge was to create a visual identity that reflected Britannia Hotel’s timeless sophistication while giving the spa its own calm and restorative character. It had to feel both exclusive and inviting: part of the Britannia Hotel experience, yet with a voice of its own.

We developed an identity rooted in the Britannia Hotel master brand, using refined typography and subtle materials to evoke stillness and care. The design language draws on the spa’s interiors, with soft light, stone textures and warm metallic tones, creating a cohesive expression of balance and well-being. Britannia Spa stands as a natural extension of the hotel, offering guests a space to slow down and restore.