Britannia Hotel F&B

Over the years, we have developed a series of food and drink collaborations for Britannia Hotel: a bespoke cuvée from Ayala Champagne, a tailor-made Twinings tea range, caviar for Speilsalen, a limited-edition beer honouring former owner Cecilie Clausen, and branding and packaging for the hotel’s delicatessen counter.

The challenge was to create exclusive, co-branded food and drink products that not only elevated the guest experience at Britannia Hotel, but also strengthened the hotel’s identity as a house of craft and heritage.

Each product needed to align with the master brand and its architecture of house and distinct brands, while remaining true to the partner brand’s DNA and packaging standards. The products also had to work as tangible extensions of the hotel’s story: objects that guests would recognise, keep, share and talk about.

We developed and executed a brand strategy that anchored each collaboration within the Britannia Hotel brand ecosystem: the master brand served as the overarching anchor, the partner brand added credibility, and the food and drink line became part of the broader lifestyle narrative.

For the Ayala Champagne collaboration, we created bespoke packaging and narrative for the cuvée developed for the hotel’s 150th anniversary. For the Twinings tea range, we developed co-branding and packaging for the afternoon tea offering, emphasising craft, provenance and the hotel’s heritage. For the beer and delicatessen packaging, we applied a distinct visual language rooted in the identity of Britannia Hotel, tying the hotel’s expression to these micro-brands.

Will Lee Wright
Britannia Hotel