Steady, Effortless and Timeless

Plateau, a knitwear brand for women from Freudian Kicks, had to be built from scratch before the first collection was ready. Nonspace delivered strategy, logo, typography, colour palette, brand story, art direction for a photo shoot with Siri Trollerød, a landing page and an online store.

Highlights

Close-up macro photograph of soft brown knitted fabric showing detailed texture and ribbed pattern.

Close-up portrait of a woman wearing a soft beige knitted sweater with the hood pulled up, holding the collar near her face, showcasing cozy textured knitwear.

Close-up texture of a soft, cream-colored knitted wool fabric with speckled yarn details.

Close-up of a pile of soft knitted sweaters in various colors and textures, including brown, beige, mint green, navy and cream.

Woman putting on a soft knitted sweater, close-up black-and-white portrait showcasing Plateau’s timeless knitwear.

About the project

Based in Oslo, Norway, Plateau is founded on the idea of a wardrobe built around your favourite pieces—worn and loved season after season. With timeless design, natural materials, and a commitment to longevity through circular principles, we create clothing that endures in style and quality. Behind Plateau is a broad network of experience and creativity, united by a shared vision: to redefine how we dress with pieces designed to last, thoughtfully crafted to be worn, repaired, and reimagined over time.

Visit the website

Freudian Kicks approached us with a bold mission: to create two new brands from the ground up, each rooted in sustainability, quality, and creative integrity. Plateau was the first.

A knitwear brand for women who value timeless design over trends and authenticity over attention. Together, we defined a clear position and developed a full identity system: strategy, logo, font, colour palette, brand story, art direction and digital presence. With no products ready at launch, our goal was to build a brand that felt complete, long before the first sweater was knitted.

Brand

Technology

Logo Design

3D & Motion Design

Brand Strategy

Design Systems

Packaging Design

Visual Identity

Copywriting

Web Development

Web design

As distributors, the founders had seen first-hand how overproduction and endless collections dilute creativity and meaning, and create business models that are not sustainable. They wanted to do the opposite: fewer products, higher quality and total transparency.

The challenge was to translate this philosophy into a brand that could compete visually and emotionally with the industry it set out to challenge. Without products to show, we had to build desire through identity, storytelling and mood.

We began with a brand workshop to define associations, tone and universe. From there, we developed a visual language that felt confident, calm and distinct, reflecting a modern, sustainable mindset without explicitly stating it.

The logo, typography and colour palette were designed to signal timeless quality. We art-directed a photoshoot with supermodel Siri Tollerød, an iconic yet relatable face perfectly aligned with the target audience: creative women who know who they are and what they want.

Finally, we designed and developed a dedicated landing page in Sanity, a digital brand home built for storytelling and emotion rather than e-commerce alone. Together with a SoMe strategy and performance setup, Plateau launched as a fully formed brand, before a single product was on sale.

The next step was a full online store built on the same foundation of quality, craftsmanship and care, launched just in time for the very first Plateau collection.

Photo: Martin Rustad