We began with a brand workshop to define associations, tone, and universe. From there, we developed a visual language that felt confident, calm, and distinct — reflecting a modern, sustainable mindset without explicitly stating it.
The logo, typography, and color palette were designed to signal timeless quality. We art-directed a photoshoot with supermodel Siri Tollerød, an iconic yet relatable face perfectly aligned with the target audience: creative women who know who they are and what they want.
Finally, we designed and developed a dedicated landing page in Sanity, a digital brand home built for storytelling and emotion rather than solely for e-commerce. Together with a SoMe strategy and performance setup, Plateau launched as a fully formed brand, before a single product reached the market.
The next step is already in motion: a full online store built on the same foundation of clarity, craftsmanship, and care, soon to launch alongside the first Plateau collection.
Stay tuned.