Enova, a state enterprise under the Ministry of climate and environment Department, invests billions of the community's funds each year to shape tomorrow's green Norway.
While they support innovators leading the transition to a sustainable future, their goal extends beyond mere financial support; they aim to inspire and ensure that Norway is at the forefront of the transformation to a low-emission society, creating vibrant change.
In light of this vision, Enova asked us to review their brand platform, outline a new branding strategy, and redesign their identity for the future.
Despite Enova being the nation's pioneer in new climate and energy technology and supporting measures that reduce emissions and create societal value, they were often perceived as merely a state financial support organization. The then existing brand platform had its challenges - there was a clear absence of a design system, and they lacked a dynamic visual language to clarify their strategic changes. Many know Enova, but not everyone understands the position and role Enova has in the Norwegian private and business market.
The goal was to create a brand platform that clarified their position, laid the foundation for effective communication, and ensured accurate and consistent information dissemination.
Through a series of intensive strategy workshops, which at various times involved the entire Enova organization, we collaborated to identify the company's challenges. A thorough review of the brand revealed Enova's current market position, strengths, and areas for improvement. This process, accompanied by extensive discussions, resulted in the formation of the new brand platform.
Enova's new identity is articulated as: "For the pioneers. The innovators, trendsetters, visionaries, and the nation's leaders. Those who dare, see the need for change, homeowners, travelers and industry leaders. Enova finances, inspires, and cheers for the changemakers."
The star symbol, highlighting the "Nova" in Enova, refers to Enova's prominent role in societal transformation. It illustrates Enova's multifaceted roles, emphasizing projects, crucial decisions, and priorities. A guiding star in a complex challenge.
The design system aims to highlight Enova's impact, stories, and initiatives across all communication channels.
For a complex company like Enova, we created a design system that is easy to use and covers different needs. The brand colours take inspiration from Norway and its nature, and places Enova as a partner in the shift to green energy. The main colours represent stability, security and the government mandate, with energetic touches of color with relation to the industry.
A flexible grid system with a selection of graphic shapes taken from the logo symbol provides opportunities across infographics, stats, image framing and digital buttons. A library of icons has been developed for use in communication across the various markets. The system is simple, scalable and adaptable for use on varied platforms and media.
Furthermore, we continuously work on various communication projects across the organisation. Everything from campaigns and other communication, to art direction and image use. For example, raising awareness and clarifying Enova's role, information about industry support, clarifying requirements for financial partnership, as well as guidelines for social media and various projects associated with partners Enova works with.